riccione and... viale ceccarini
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Viale Ceccarini, symbol of fashionable Riccione
Viale Ceccarini is Riccione’s main attraction, a lively and exclusive street, surrounded by hotels and residences. Hotel Augustus, is a 4 star hotel which offers excellent services, situated just a stone’s throw from the famous and charming street.
Viale Ceccarini was once known as “Viola”, that is “tiny street” and in fact, it was originally a tiny street connecting the main borough with the sea. As the time passed by, sidewalks were built and pine trees were planted till it gradually became the fascinating touristic area the visitor can admire nowadays. It owes its name to a generous family who did much for Riccione and gave the town a hospital and a park.
After World War II and especially with the increase of tourism, Viale Ceccarini becomes an elegant pedestrian street, destination of important people from Italian political and social life. Viale Ceccarini is now synonimous with glamour with its trendy boutiques, sparkling shop-windows, lively nightspots and exclusive bars and restaurants, the meeting point of thousands of tourists and visitors and the ideal destination of the jet set. And among a relaxing walk in the shade of pine.trees, window shopping in search of the most fashionable items, and a coffee break , it is not unusual to meet a personality that spends some time along this charming street.
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